AI-Integrated
Digital Marketing
Programme
Module 01 - Professional
Foundation to Professional
Turn your interest in digital marketing into practical, job-ready skills.
Learn how to build websites, create content, run advertising campaigns, optimise search visibility and measure results — using AI tools throughout the process.
Digital Marketing Skillset
- Digital Marketing Strategy & Branding
- AI Content Creation & Social Media
- WordPress & Landing Page Development
- SEO, AEO & GEO
- Meta Ads & Google Ads
- GA4, Analytics & Conversion Tracking
- Email, WhatsApp & Marketing Automation
- Campaign Reporting & Optimisation
DESIGNED FOR
– Aspiring Professionals
Freshers
Students
Career Changers
– Business Professionals
Business Owners
Marketing Executives with up to 4 Years of Experience
01. Digital Marketing Fundamentals and AI Strategy
Marketing funnel and buyer journey
Customer journey mapping and buyer personas
Audience segmentation and campaign objectives
Customer touchpoints and AI-assisted market research
02. Branding, Content Strategy and AI Content
Brand positioning and brand voice
Content pillars and content calendar
Copywriting frameworks and short-form video planning
Content repurposing and AI-powered content creation
03. WordPress, AI Coding and Landing Pages
Domain, hosting and WordPress setup
Elementor, web pages and custom sections
Basic HTML, CSS and responsive design
Lead forms, AI-assisted coding and website content creation
04. SEO, AEO and GEO
Keyword research and search intent
On-page SEO and technical SEO
Local SEO and introduction to schema markup
Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO)
AI search visibility
05. Search Console, GA4 and Tag Manager
Google Search Console: Search performance and indexing
Google Analytics 4 (GA4): Reports, events and key events
UTM tracking and Google Tag Manager fundamentals
Google Business Profile and conversion tracking
AI-assisted reporting
06. Social Media Marketing and Strategy
Facebook, Instagram, LinkedIn, YouTube and TikTok
Content planning and Reels strategy
Community management and influencer collaboration
Social media analytics and AI-powered creative production
07. Meta Ads
Campaign objectives and audience targeting
Custom audiences and lookalike audiences
Retargeting and lead-generation campaigns
Ad creation and creative testing
Meta Advantage+ AI advertising tools
08. Google Ads
Search campaigns and keyword match types
Negative keywords and ad group structure
Responsive Search Ads
Conversion tracking and Performance Max
Google AI Max for Search campaigns
09. Email, WhatsApp and Automation
Email marketing campaigns and automated sequences
Lead nurturing and audience segmentation
WhatsApp Business marketing
Follow-up workflows and chatbot fundamentals
AI-assisted customer communication
10. Conversion Rate Optimisation (CRO)
Landing-page analysis and CTA optimisation
Lead-form improvement
A/B testing and heatmap analysis
User behaviour analysis
AI-assisted conversion analysis
11. Reporting and Campaign Optimisation
Campaign performance metrics
Cost per Lead (CPL) and Cost per Acquisition (CPA)
Return on Ad Spend (ROAS)
Monthly reporting and budget analysis
AI-assisted performance interpretation and optimisation
12. Practical Project
Build a complete digital marketing campaign
Develop a website and landing pages
Implement SEO, AEO and GEO strategies
Plan social media and paid advertising campaigns
Set up marketing automation and analytics
Integrate AI tools and workflows
Present a graded final project — your first portfolio-ready campaign.
– AED 3,000 One fee per module.
– Training, the internship month and certification are all included.
– Instalment plans are available; ask the admissions team.
Certification
UK CPD Certificate
Digital Platform Certifications
Duration
3 Months
Study Mode
Online
Approved by
UK CPD
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