AI-Integrated
Digital Marketing
Programme
Module 02 - Advanced
YOU KNOW MARKETING. NOW MASTER WHAT’S NEXT.
Upgrade your strategy. Scale your campaigns. Put AI to work.
Move beyond day-to-day campaign management and develop advanced skills in AI-powered growth strategy, search optimisation, attribution, media planning, automation and client management.
Master the next level of Digital Marketing
- Advanced SEO, AEO & GEO
- AI-Powered Website Development
- Advanced Analytics & Attribution
- Meta Ads & Google Ads at Scale
- Media Planning & Budget Strategy
- Conversion Rate Optimisation
- CRM, Automation & AI Agents
- Brand Authority & Social Commerce
- Freelancing, Consulting & Client Management
DESIGNED FOR
– Experienced Marketing Professionals
Senior Marketers
Team Leads
Agency Professionals
– Independent Professionals
Consultants
Freelancers with 4+ Years of Experience
01. Advanced Marketing and Growth Strategy
Advanced journey mapping and funnel optimisation
Behavioural targeting and customer lifecycle management
Retention and conversion strategy
AI-powered market intelligence
02. Advanced Content and Brand Authority
Brand authority and content ecosystems
Pillar and cluster content strategy
Conversion copywriting and thought leadership
Content repurposing at scale and AI content workflows
03. Advanced WordPress and AI Website Development
Advanced WordPress development and Elementor
Custom HTML, CSS and JavaScript
Website speed, security and tracking
AI-assisted coding and AI website builders
04. Advanced SEO, AEO and GEO
Technical, semantic and entity SEO
Schema markup and topic clusters
Content authority and digital PR
Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO)
05. Advanced Analytics, Tracking and Attribution
Advanced Google Search Console and GA4
Events, key events and Google Tag Manager
UTM governance and attribution models
Looker Studio dashboards and AI-assisted data analysis
06. Advanced Social Media and Social Commerce
Platform strategy and audience growth
Community building and social listening
Influencer programmes and short-form video systems
Social commerce and AI-powered content production
07. Meta Ads and Google Ads at Scale
Advanced campaign structure and audience strategy
Retargeting, custom audiences and lookalike audiences
Creative testing frameworks and campaign scaling
Performance Max, AI Max and Smart Bidding
08. Media Planning and Budget Strategy
Channel mix and budget allocation across funnel stages
Seasonality and campaign forecasting
Spend forecasting against targets
Budget presentation and justification to management or clients
AI-powered forecasting
09. Conversion Rate Optimisation and Experimentation
Landing-page optimisation
Structured A/B testing and heatmap analysis
User behaviour analysis
Lead-form and offer testing
AI-assisted conversion analysis
10. Marketing Automation, CRM and AI Agents
Lead nurturing and CRM pipelines
Lead scoring and customer segmentation
Email and WhatsApp automation
Chatbot workflows and no-code automation
Integrating AI agents into marketing operations
11. Freelancing, Consulting and Client Management
Client acquisition and proposal creation
Pricing strategies and retainer management
Campaign planning and reporting cadence
Portfolio development and service delivery
Small-team management
12. Advanced Capstone Project
Develop and pitch a complete marketing strategy
Build an AI-coded website
Implement SEO, AEO and GEO
Integrate paid advertising, automation and attribution
Apply forecasting and AI-powered workflows
Present the final project as a professional client pitch
AED 3,000 One fee per module.
Training, the internship month and certification are all included.
Instalment plans are available; ask the admissions team.
Certification
UK CPD Certificate
Digital Platform Certifications
Duration
3 Months
Study Mode
Online
Approved by
UK CPD
Let's
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